How do we create a relaxing atmosphere on a busy fairground?

VIRTUAL NATURE

By creating a virtual forest, where visitors can escape the busy fairground and delve into a contrasting peaceful realm, ...

total immer-sion

... and by creating a sensual digital world that touches people on all emotional and sensorial levels, be it vision, smell, wind-effects, sound or touch.

project details

Imagine there were no boundaries between the virtual and the physical. imagine you could touch what you see in the digital world. Imagine you could feel the digital sun, water and wind on your skin.                                                                       

morean designed a 3d virtual forest for the innovation of interior exhibition at the interzum fair in Cologne. We showed a glimpse of the future. During these four days, hundreds of visitors came to our virtual reality showroom and embarked on a journey through the digital forest.

The sophisticated set-up offered the maximum level of immersion: A chair designed by morean co-founder Philipp Eckhoff was manufactured especially for the exhibition and served as a “pilot’s seat” – both in the real and the virtual world. Wearing the Virtual Reality (VR) headset Oculus Rift the visitors immersed themselves in a sunny glade:

Treetops and grass swaying to the breeze, abstract paintings on rock walls and classic design furniture spread throughout the scene create a somewhat surreal atmosphere.

High-end headphones filter the ambient noise from the surrounding booths. What you hear instead is birdsong, the wind swirl and the consequent sway of branches. A fan provides a varying breeze depending on the altitude of the flying chair.

An electric sunlamp, precisely mounted beside the chair on the position of the virtual sun emits warmth. Cedar oil on a cotton fabric in the headset emits an intense yet extremely pleasant coniferous fragrance.

The two-minute trip into a parallel world made a lasting impression on our guests. It provided a fascinating insight into how products, design and architecture will be presented in the future.