short & sweet
By creating a series of short, impacting movies that display all aspects of the new product, ...
... by delving inside the product to reveal its´ intricacy and all the technological advantages, ...
... by composing the right architectural context for the film and the clients´ CI.
Changing types of collaboration require flexible lighting solutions that adapt to people’s individual needs. A study conducted by Zumtobel in collaboration with Fraunhofer IAO has shown that users prefer lighting solutions that can be individually controlled. The SEQUENCE infinity pendant and surface-mounted LED luminaire perfectly meet these requirements. The films were created for the companies news blog lightlive in order to get light enthusiasts excited about this outstanding new product.
Client: Zumtobel GmbH
Year of completion - 2014
Location - in virtual space