How to show a new car concept on a press event without giving the

audience the chance to take home pictures?

VR GOOGLES

By presenting the new product exclusively through vr googles...

vr storytelling

...by creating a unique dramaturgy tailored to the event and it's audience: The car drives through a virtual photo studio that turns on the lights just for a second and briefly reveals the new design...

VR CODING

... and last but not least by setting up the project in vr and optimizing it for the the used hardware.

project details

Year of realisation: 2016

Agency. Taylor Flynn