By starting at the very beginning and searching for the right design language regarding a product never seen before, ...
ting the picture
... by developing a global design language, including packaging and logo design, ...
... by focusing on scenes which easily portray the products´ ease of use, ...
... and by looking inside the product, experiencing it's technological innovation on a microscopic scale!
The berlin-based start-up genespots offers a breakthrough diagnostic device that tests for specific types of cancer. The so-called HEALTHLOGGER can monitor your own health from the comfort of your home. morean designed the testing device and crafted a product film that shows the features and usage of the healthlogger.
Client: Genespots UG, Berlin
Year of completion - 2014
Location - inside us