REINVENTING PARIS

How do we convey innovative ideas for a new urban ecosystem?

team

work

By bringing everyone into play and asking all team members to explain their personal added value to the project ...

story

telling

... and deploying the most adapted technique for each of the messages conveyed.

project details

Internationally renowned Sauerbruch Hutton Architects present “Les Arches Maillot” - a vision to create a new urban ecosystem in the middle of Paris.

“Paris has to reinvent itself every moment”, says Anne Hidalgo, Mayor of Paris, introducing one of the largest european urban development projects of all time. The city launched a world-wide competition inviting architects and urban planners to develop ideas for new buildings on more than 20 different sites in Paris.

A quote from the city’s authorities official statement: “The purpose of this Call for Innovative Urban Projects is to select innovative urban projects or constructions with a view to their practical implementation in the short term in the Paris area.”

For the french real-estate developer Foncière des Régions and Berlin-based 

Sauerbruch Hutton Architects, we produced a mixed-media film, featuring their impressive architectural approach combining seven major innovations. Their design called “Les Arches Maillot” has been chosen to be among the four finalists for the site Ternes-Villiers in the eastern center of Paris.

Client: Sauerbruch Hutton Architects, Berlin / Fonciere des Regions, Paris

Year of completion - 2016

Location - Paris, France