STADION AM ROTHENBAUM

How did the German Tennis Federation communicate to the public the

2020 refurbishments of the Hamburg tennis facilities?

STORY With

a personal TOUCH

A boy visits the stadium, admires the past champions and dreams of playing there one day himself. Now a grown up tennis player, his dream finally becomes reality.

VIRTUAL

TRANS-FORMATIONS

Virtual before-after-transformations of the facilities show the changes in design and quality of the refurbishment  in a highly interactive manner and within seconds.

TESTI-

MONIAL

Former tennis champion Michael Stich supported the project and secretly acquired an important role in our story: he symbolically stands for the boy who wants to play at Rothenbaum one day himself. In 1993, Michael won the tournament after watching so many games as a child with his parents. Congrats!

"Zunächst herrschte nach eurem Film Schweigen im Saal weil alle gerührt waren. Dann klatschten plötzlich alle vor Begeisterung. Das habe ich so noch nie erlebt!"

 

—  Rando Aust, Director Political 

     Communication & Corporate Responsability

     ECE Projektmanagement GmbH & Co.KG

project details

​Client: ECE Projektmanagement GmbH & Co. KG and Deutscher Tennis Bund

Year of completion - 2019

Location - Hamburg, Germany. Home of German Open Hamburg

And what can

we do for you?

We love exciting and challenging projects. Let's find the right visual communication strategy for your idea. We look forward to your inquiry, Philipp