STADION AM ROTHENBAUM

How did the German Tennis Federation communicate to the public the

2020 refurbishments of the Hamburg tennis facilities?

STORY With

a personal TOUCH

A boy visits the stadium, admires the past champions and dreams of playing there one day himself. Now a grown up tennis player, his dream finally becomes reality.

VIRTUAL

TRANS-FORMATIONS

Virtual before-after-transformations of the facilities show the changes in design and quality of the refurbishment  in a highly interactive manner and within seconds.

TESTI-

MONIAL

Former tennis champion Michael Stich supported the project and secretly acquired an important role in our story: he symbolically stands for the boy who wants to play at Rothenbaum one day himself. In 1993, Michael won the tournament after watching so many games as a child with his parents. Congrats!

"Zunächst herrschte nach eurem Film Schweigen im Saal weil alle gerührt waren. Dann klatschten plötzlich alle vor Begeisterung. Das habe ich so noch nie erlebt!"

 

—  Rando Aust, Director Political 

     Communication & Corporate Responsability

     ECE Projektmanagement GmbH & Co.KG

project details

​Client: ECE Projektmanagement GmbH & Co. KG and Deutscher Tennis Bund

Year of completion - 2019

Location - Hamburg, Germany. Home of German Open Hamburg