Gems of jeddah

How to explain a completey new transportation system within minutes ?

sTORY

TELLING

By creating a story that invites the observer to take part in the journey through the manifold transport system...

authen-

ticity

... and by taking great care in addressing cultural habits and details.

project details

The term Wayfinding by Architecture represents a holistic approach chosen by the design group to provide easy access to the new Jeddah Public Transportation Program (JPTP). The holistic system is made of elements designed to guide passengers from different city spots into the transportation system, and to further provide effective wayfinding and comfort on their journeys.

Client: Snohetta, Norway

Year of completion - 2014

Location - Jeddah, Saudi-Arabia

Morean - Animation Berlin